With outrageous savings and unbeatable deals everywhere you turn, Black Friday is the shopping day of the year.

More and more people are avoiding the mad rush in physical stores and are opting for the convenience of online shopping.

Scammers are keenly aware, and they typically increase their efforts during this online shopping frenzy.

Here are 3 easy tips to follow to help you stay safe while shopping online during Black Friday.

1. Harden your account security with multi-factor authentication

It seems these days a password is not necessarily insurance enough against determined hackers. If your accounts support two-factor or multi-factor authentication, it can be a good idea to take advantage of this increased security. Essentially, multi-factor authentication double-checks your identity when signing into an account. This can be via a code that’s sent to your phone which you will need to input to gain access to your account in addition to providing your account password.

2. Keep an eye on your financial accounts

With so much shopping going on, it can be easy to overlook fraudulent activity on your accounts.

Be sure to keep tabs on your accounts during and after the holiday rush. Look for unexpected charges. Some financial institutions will notify you if something seems fishy.

In a cruel twist, sometimes an email “alert” for fraudulent activity may actually be a phishing attempt! If in doubt, contact the company directly via a new email or by phone.

3. Be wary of hyperlinks in texts and email

Be hyperlink-wary, especially during the holidays. If a link from a blog or a social media post leads to a deal that just sounds too good to be true, it may very well be. Do a bit of research before clicking that “buy” button.

Check for reviews and BBB complaints, and try to find a contact number. Give them a call if you find a number. If contact information is nowhere to be found, you may want to give the store a pass.

Have questions or concerns? Want more tips or an answer to a security conundrum?

Reach out to the cybersecurity experts at InCare. Fill out the form below or catch us on Facebook or Twitter.


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